Our values are not our minimum code of conduct.
They are what we sacrifice the bottom line for.
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consultant
We do the right thing for our clients by giving them the best solutions and keeping the machines running with as little downtime as is possible.
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resource
Our role ensures your success and profitability.
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advocate
Our solutions will equip you to overcome the challenges of food processing by increasing yield and cutting costs.
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educator
Ultimately, we strive to broaden the resource revolution by developing strategic relationships that inform our customers about creative methods for increasing return on investment through the most advanced technology available.
Attention to Detail
Our superpower
We do things that a lot of folks don’t. We track key dates (season start, machine arrival, installation date) so that we can be an extra layer of protection to make sure the ball is not dropped.
Custom Software
Sophisticated, clever, built for productivity
To maintain our signature agility, we’ve built custom software so that anything that can be automated, is. This allows us to seem like a much larger team, yet being a smaller team, it allows us to focus on what matters most, our customers.
Superior Process
Some are lost in the fire, some are built from it
We believe that working in an industry for over 30 years has allowed us to see the common pitfalls on why a project does not go as planned. We’ve moved these bottlenecks into our process so we can do ensure we don't make the same mistakes twice (and remind you as well!).
A note from our founder:
I started in the wholesale food business in 1974 as a college student, when I worked in San Francisco at the Hirschfelder Company, pulling orders and driving trucks. I was employed here for two summers, learning a lot about the food business in the process. Immediately after graduating college, I accepted the assistant purchasing agent position at Marin Food Specialties in San Rafael, CA.
Our founder's story
Indeed, I am indebted to Joe and Larry Brucia for giving me this opportunity. After about six months, I was promoted to managing the snack food manufacturing division of the company.
This experience was indispensable to my developing knowledge of food manufacturing, manufacturing equipment, supplies, food quality and sanitation and, just as importantly, working with people. I ran the manufacturing arm of the company from 1977 until I departed. In 1983, I received an opportunity to move to Montana and assist in starting a food manufacturing operation in fruits & vegetables. Over the next six years, I was with the company, installing a variety of food processing operations in meat and poultry, fruits and vegetables, grain and herb production as well as operating a bakery.
Entry into Sales
In 1989, I transitioned into a variety of other food related manufacturing and used equipment sales activities. Unlike your run-of-the-mill salesman, I was able to be a valuable resource to my clients due to my experience purchasing new and used equipment and working food manufacturing facilities. In 1991, I was offered a position in the new equipment sales arena and joined Western States Machinery Corp., headquartered in Pacific Grove, CA, where I was assigned the NW territory. I owe a lot to John Chaffin of Western States because of the trust he placed in me when I had no track record.
I did not have much experience in sales and, quite frankly, floundered for the first couple years as I learned how to sell and to be of value to my prospective customers. Even though I had little money at the time, I paid a substantial fee to take a Dale Carnegie class, hoping that that would provide some guidance in my sales endeavors. After much time and effort, I slowly began to make sales and gain confidence in my new role. At various times, I took each of my children along with me on a sales trips so they could understand what their dad did when he was gone. In 1999, I decided to venture out on my own and incorporated Loring Industries, Inc. as a contract dry packaging company and named the company after a family surname.
BEST
2000 was the year I began selling for BEST (Belgian Electronic Inspection Systems) when they opened their sales activities in the United States through M. Parise & Associates. I truly appreciate Mike not only for providing this opportunity to my company, but also for everything he has done for me over the years. BEST has been a tremendous company to represent and I have enjoyed being a part of a real-world success story over the last 24 years.
Our Philosophy
This experience and knowledge equips Loring Industries, Inc. to understand the needs of our customers and add value by offering solutions to problems in the industry. We conceptualize our job as an extension of our customer’s engineering department, with expertise in helping our customers solve perplexing problems and design ways to save money to increase their profitability. We are old-fashioned salespeople and we truly enjoy our customers and the relationships we have developed over the years. I also want to take this opportunity to thank our many customers for the trust they placed in us and how contributing to their success has engendered our own. We are truly happy to be of service.